Perry Campaign May Be Biggest Loser
By Dell Hill
In an earlier post I mentioned “money” as a major factor in political campaigns and we have some data to support that fact, compliments of BuzzFeed. Up to date data, in fact, on what has been spent in JUST Iowa by the field of Republican candidates.
A quick review of the chart below will give you an excellent idea of just how costly it is to run for high office, and just how silly it is for the also-rans to continue digging themselves into horrendous debt. You’ll also notice that the amount spent doesn’t necessarily transfer to votes. Rick Perry can testify to that fact.
And isn’t it surprising to see how little Michele Bachmann has spent?
And - mind you - this is just media spending on the Iowa campaign. Nowhere near the total dollars spent by each candidate.
“This up-to-date data, from a Republican media-buying source watching the race closely, illustrates just how little the candidates get from their biggest expense, TV ads. There is an exception to this: Negative television advertising did real damage to Rick Perry and to Newt Gingrich. But positive advertising seems to have made little dent.”
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